Week 2: In 30 Days I Learned How Instagram’s Algorithm Works and Drove Engagement

This month, I am focusing on building my social media presence and increasing my following. I am posting every day on Instagram, creating 2 YouTube videos a week, and making one Reel for Instagram a week. 

Let’s get into week 2!


This week I successfully posted a photo every day. I tried to change things up a bit from last week so my posts would have more variety. I took a photo outside to get a different perspective. I added more props and used different shelves. Every photo shouldn’t look the same but I also wanted to be sure the photos still looked good together. 

This week’s most popular post was this one: 

I received 49 likes on this post in 3 days. 

I’ve posted about The School for Good and Evil before and I think that a lot of people follow the hashtag. I think it was this hashtag that got me more likes. You can visit the post here. 

The post that got the least engagement is this one: 

I’m not sure why it didn’t get that many likes. It got 9 in 2 days which is very low. Most of my posts get at least 20 likes. I was hoping that using a popular series like Percy Jackson would help get more engagement but this wasn’t successful. My only guess is that it was a boring post and I didn’t promote it enough. 

This is my grid at the moment:


This week’s Reel was just as fun as last week’s! Visit it here. 

I did a popular challenge. This reel was even more successful than the last one! I got 2,600 views in the first 24 hours and I got over 100 likes. The last Reel didn’t really get any likes but almost the same number of views. 

I was shocked that people had seen my video. It is really cool to see your content get out there for people to see. 

In case you didn’t read last week’s post this is what a Reel is:

A Reel is a 15, 30, or 60-second video. In this video, you can use different audio and video clips to make a funny or informative video. You can also use different people’s audio if you love their video concept. This boosts their video and helps get views for you as well

Instagram Follower Increase

Last week I ended with 208 followers. I have 212 now. So far it is a steady increase of 4 followers per week. I’m not sure if I will make my goal of 100 followers but I should hit 250 by the end of the month! I am changing my style slowly as I said earlier. I’m taking more photos outside, tagging more people, and looking at what everyone else is posting. 

Reels are still one of my big hopes for an increased following. Since my first Reel did so well I hope I can draw more followers that way. I am still posting consistently and that should help people find my account. 


I only posted one video this week again. I’ve decided to only post one video a week from now on. I realized two is too many right now with everything I have going on. 

Unfortunately, I am still having trouble with brainstorming which isn’t helping. I have been reaching out to peers. I posted in one of my Slack groups asking for video ideas and what people want to see when they look at BookTube.  

Final Thoughts

Overall this week was great! 

I posted every day, made my Reel, and posted my video. I will continue posting and making videos. 

This small increase in followers is not discouraging me. I know this isn’t an overnight process. Building a following takes time and a lot of hard work. 

Getting these habits started now will increase my chances of getting followers in the future. 

Want to see how week 3 went? Click here.

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